Her years of experience draping brides for their big day and celebrities for red carpets culminated in a wonder product - The D’Coat. I AM is an endeavor by celebrity drape artist, Dolly Jain to revolutionize the way women wear sarees. Indian women today prefer to wear fusion outfits as opposed to this classic It suits every body type and brings out Indian femininityĢ. However, there are two things that are consistent when it comes to the saree.ġ. The saree is worn in different styles across cultures and in different corners of the country. This facet of styling has made her work particularly relevant in the Indian fashion milieu, in present times.The classic Indian saree is six yards of sheer elegance, beauty, and grace. This hobby gradually paved a way for various creative contemporary silhouettes she churns out today. Since a tender age, she would dress up her dolls in the most exclusive ways. She also takes pride in dressing up members from prominent Industrial families such as Neeta Ambani, Isha Ambani Parimal, Shloka Ambani Mehta, Usha Mittal and Sangeeta Jindal.ĭolly began her work as a hobby in Calcutta more than a decade ago. Dolly is recognised worldwide, for her notable drapes for her niche clientele, including an impressive list of names from the Indian film industry such as Deepika Padukone, Alia Bhatt, Anushka Sharma, Priyanka Chopra, Sonam Kapoor and many more. But the key, she finds, is effective draping – which is exactly what she has set out to accomplish.
In her experience, Dolly noticed that most women have a misconception that a sari limits their mobility. Her understanding of the structure of a piece of cloth and the innovative use of her skill has created a new classicism for Indian women across the globe. She has developed a unique style of her own, reflecting the ancient traditions of India in a contemporary vocabulary.
From simple pleats to royal flounce – Dolly Jain, the drape expert has it all to her credit.
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